Case Study - Final Task

Okay, this will be the final task related to the Case Study. We'll work on it all week.

Here's the task.

Before we can answer all of the questions, we should be aware of how some real-life taxi companies are dealing with the issues that arise in the Case Study. DUring the exam, you'll be asked to include information that is your own personal experience (primary research) as well as things that you have studied (secondary research). You'll need to list off each of the challenges that Red Dragon faces right now (just like the 'inadequacies of the current situation' in your Project). Come up with solutions and justify why they are the right thing to do.

Then, you'll create a Gantt Chart to show the order and timeline of these implementations.

Finally, evaluate your solutions and outline any potential problems that could arise as the company is changing.

Look at this website for lots of Secondary Research.

Check out this Australian taxi website for some ideas.

Look at this London website that compares different taxi companies. How could something like this benefit Red Dragon?

 

ITGS Case Study Mapping

http://www.itgstextbook.com/case-study-2013-red-dragon/Red-Dragon-mapping-task.doc

Complete the activity above and post the completed map to your blog. When you're finished, copy the URL of the post and put it as a comment here.

Map of BSD City

 

Also, check out the Bluebird App for iPhone.

ITGS Case Study Questions

You'll answer the following questions as a comment to this post. Start by just answering them on a separate Word document and then be prepared to paste them in before Monday's class.

1.	Identify three reasons Yao Chu's son may not have completed the task of producing a database to help his father's business (line 28). (This links to the second Higher Level topic, IT Systems in Organisations)	[3 marks]
2.	State three occurences that might cause customers be dissatisfied with the system. (Line 30)	[3 marks]
3.	Explain what is meant by an "integrated IT system" (Line 34)	[4 marks]
4.	Red Dragon want to "identify regular customers". Briefly explain, using technical language, how an IT system might do this. (Line 31)	[4 marks]
5.	Define the term "overbookings" in the context of Line 47.	[2 marks]
6.	Line 58 says "This can be done using taxi location equipment based on GPS and other information sent back to the office using communications and monitoring systems".  Describe two other items of information, apart from the GPS information, that might be sent back to the office.	[4 marks]
7.	Explain the difference between "dispatching" a taxi (line 55) and "optimising a journey" (line 62).	[4 marks]
8.	Identify three variables that might play a role in journey optimisation.	[3 marks]
9.	"As the city is growing, an increasing challenge will be the ability to locate new and changing pickup points and destinations." (Line 67)  (a)   Explain why might this be a challenge for the system Red Dragon decides to implement. (b)  Identify the ITGS social/ethical issue to which this relates.	[4 marks]   [1 mark]
10.	Line 73 says the company may use "vehicle tracking and data logging equipment".  Identify four items of data that might be logged about a taxi in this case study.	[4 marks]
11.	Line 83 days Red Dragon need to "prioritize the implementation of the features."  State the ITGS command term that "Prioritize" closely resembles.	[1 mark]
12.	Explain what is meant by setting up the system "in-house". (Line 92)	[4 marks]
13.	Define the term blacklist in this context. (Line 100)	[2 marks]
14.	Define the term "dedicated system" in this context (Line 112)	[2 marks]
15.	Explain the difference between the GPS system mentioned on line 71 and the GPS system mentioned on line 119.	[4 marks]

ITGS Case Study Info

See below for some useful information regarding the HL Case Study.

https://isbeijingitgs.wikispaces.com/file/view/Difference+between+HL+and+SL.pdf

http://casestudy-itgs-2012.wikispaces.com/file/view/d_3_itgsx_css_1205_1_e.pdf (2012 Case Study)

http://occ.ibo.org/ibis/documents/dp/gr3/itgs/d_3_itgsx_css_1305_1_e.pdf (2013 Case Study)

http://www.itgstextbook.com/case-study-2013-red-dragon.html

http://itgsopedia.wikispaces.com/Case+Study+2012+-+Paper+3